Route and page inventory
Identify the important live pages and their intended relationships. Check proposed changes against existing routes before a redesign or import creates a competing destination for the same offer.
Technical SEO
Technical SEO that turns website issues into a practical repair plan.
Investigate crawling, indexing, canonical URLs, internal links and template behaviour, then prioritise fixes your developers can implement and verify.
Move from a list of technical issues to a website improvement plan.
Technical findings for the agreed website scope. URL and template issues with reproducible evidence. Prioritised recommendations and implementation dependencies.
Deliverables
Useful work, clearly defined.
Define the site, investigation and implementation responsibilities. Platform migration and major redevelopment are separate projects.
- Technical findings for the agreed website scope.
- URL and template issues with reproducible evidence.
- Prioritised recommendations and implementation dependencies.
- Developer-ready fix specifications where required.
- Verification record for the changes included in scope.
Indexing and metadata review
Inspect the relevant page signals and the system responsible for them. Avoid treating two separate plugins’ output as harmless duplication without checking the actual result.
Templates and internal structure
Review reusable templates, headings and internal destinations so one technical correction can improve multiple relevant pages. Keep the findings specific to the site rather than apply a generic checklist blindly.
Implementation verification
For each approved fix, define the test that shows it worked and the rollback route if it does not. Distinguish an audit recommendation from a change completed on the production site.
How the service helps
Trace the system responsible for a signal
Technical problems can prevent useful content from being found or presented as intended. A technical SEO engagement investigates the actual website, explains the significance of each finding and connects recommendations to implementation. We review representative pages and templates alongside the important URLs, rather than treating an automated issue count as the diagnosis. Each priority should have evidence, an owner and a clear verification step. That gives the business a workable route from audit to resolution.
A canonical, robots instruction or structured-data block may come from a theme, plugin or application layer. Identify that owner before adding another output. Check the returned and rendered page where relevant, then verify representative templates after a change. This avoids fixing one URL while leaving the same conflict elsewhere.
Technical problems can prevent useful content from being found or presented as intended.
A fictional scenario showing how the work could be approached.
Technical SEO: an example in practice
Observation
A fictional service site outputs two conflicting canonical destinations from different components.
Proposed correction
Identify the owner of that metadata and prepare a scoped correction for the relevant page type.
Verification
Inspect the actual returned page after the change and confirm unrelated page types still behave as intended.
Process
From the first review to the next priority.
Define the crawl and page scope
Identify important URLs, templates, recent changes and the business concern.
Investigate the findings
Check crawling, indexing and page signals against the actual implementation.
Prioritise and implement
Assign the selected fixes with dependencies and recovery arrangements.
Verify the affected pages
Recheck representative routes and templates, including the behaviour the change could affect.
Suitability
Who this work is for.
Who it suits
A useful starting point
A site with technical uncertainty, a planned structural change or findings that need implementation priorities.
Prepare the brief
What to bring
The current site, route list, hosting and platform details, previous audits and access appropriate to the agreed investigation.
Project scope
Make the responsibilities clear
Define the site, investigation and implementation responsibilities. Platform migration and major redevelopment are separate projects.
FAQ
Questions, answered plainly.
What should a technical SEO audit deliver?
Evidence of relevant issues, their likely impact, a sensible priority order and a way to verify the fix. A large export of warnings is not a substitute for interpretation.
Can you work with our developers?
Yes. Recommendations can be written as implementation tasks with affected routes, expected behaviour and acceptance checks. The proposal defines who carries out each change.
Does every excluded URL need to be indexed?
No. Some pages are intentionally private, duplicative or unnecessary in search. Review exclusions against the purpose of the URL before treating every one as an error.
Your next step
Move from a list of technical issues to a website improvement plan.
Identify important URLs, templates, recent changes and the business concern. We will help define the relevant work, responsibilities and next decision.