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Reach customers searching for your services with focused campaigns, relevant landing pages and conversion tracking that connects advertising spend to your sales pipeline.
Make your next advertising decision with a clearer picture.
Campaign brief covering priority services, audiences and locations. Search-theme and exclusion plan for the agreed campaigns. Advert copy aligned with each destination page.
Deliverables
Media spend, new landing pages, call-tracking tools and sales follow-up are itemised separately where required.
Separate the services customers search for from the wider catalogue you can deliver. The plan can group closely related needs, identify unsuitable requests and document geographic or operational restrictions before campaign work begins.
Develop messages that describe the actual service and lead to a page that supports the same proposition. Price, availability and qualification claims should agree with the business brief rather than change between advert and website.
Define the action worth recording and how it will be reviewed after submission. The specification should explain which events represent clicks, accepted forms or qualified opportunities, and which outcomes still require a person to verify them.
A campaign review can combine spend, recorded enquiries, search relevance and operational feedback. Proposed changes should identify the reason for the change and what would count as a useful result, rather than produce a list of unexplained adjustments.
How the service helps
A click is useful when it brings the right person closer to becoming a customer. Our Google Ads approach starts with the services you want to sell, the areas you can serve and the enquiries your team can turn into worthwhile work. Campaign structure, search terms, advert copy and landing pages then support that brief. The account review looks beyond traffic to enquiry quality, acquisition costs and the points where potential customers drop out. You get a clearer basis for investing in the campaigns that deserve more attention.
A repair enquiry, a recruitment enquiry and a supplier pitch can all reach the same form. Treating them as equally valuable makes an account harder to improve. Define qualified leads with your sales team, record the reason an enquiry is unsuitable and feed that learning into targeting, exclusions and page content. Where the tracking setup supports it, connect downstream outcomes to the original enquiry.
A click is useful when it brings the right person closer to becoming a customer.
A fictional scenario showing how the work could be approached.
A fictional repair company receives enquiries for work it does not provide.
Separate the supported repair service from unrelated requests, then align the advert and page wording with the agreed scope.
Review the type of accepted enquiries as well as click activity before judging the change.
Process
Review current campaigns, search relevance, landing pages and conversion records. Identify where spending and lead quality need investigation.
Group searches around genuine buying needs. Agree budgets, exclusions, messages and the page each campaign will use.
Check targeting, adverts and the receiving forms or call route. Confirm that the selected conversion events record the intended action.
Review search activity alongside qualified enquiries. Adjust the campaign according to evidence and document the next test.
Suitability
Who it suits
A business with a defined offer, an accountable enquiry process and an advertising budget to evaluate.
Prepare the brief
Priority services, geographic coverage, approved claims, existing advertising access and a description of a worthwhile enquiry.
Project scope
Media spend, new landing pages, call-tracking tools and sales follow-up are itemised separately where required.
FAQ
Budget depends on your services, market, acquisition economics and the amount of evidence needed for a useful test. Start with an affordable test boundary and review the cost and quality of enquiries before increasing spend.
Yes. A review can identify issues in targeting, search relevance, conversion definitions and landing pages before deciding what to rebuild. Useful campaign history should inform the next steps.
We agree the commercial action first, then distinguish platform conversions from qualified leads and confirmed sales. Reporting shows spend and relevant outcomes alongside any attribution gaps.
Your next step
Review current campaigns, search relevance, landing pages and conversion records. Identify where spending and lead quality need investigation. We will help define the relevant work, responsibilities and next decision.