How we work
A clear process from business problem to working delivery.
Understand the starting point, choose the useful work and review the result against a brief everyone can follow.
How We Work
A clear route from the brief to the handover
Projects move more smoothly when the objective, inputs and responsibilities are clear. We begin with the business need and the customer or staff task behind it, then turn that into an appropriate delivery plan. The process connects discovery, scope, production and verification. You can review the work as it develops and understand which decisions are still needed. The proposal establishes the actual schedule and review arrangements for your project.
Process
From the first review to the next priority.
1. Understand the business
Discuss the goal, the customer’s task and the current website or system. Review useful examples and identify the information needed to make a sound recommendation.
2. Define the work
Choose the pages, campaign activities or workflows that address the priority. The proposal sets out deliverables, dependencies, responsibilities and costs.
3. Prepare the inputs
Confirm service facts, approved assets and appropriate account access. Identify the people who can review content and approve technical changes.
4. Build a reviewable version
Develop the agreed content or functionality so the team can assess the actual experience. Preserve useful existing material and plan how current routes or records will be handled.
5. Check the customer journey
Review important pages and actions on desktop and mobile. For connected workflows, test successful, incomplete and failed actions so the interface gives an accurate status.
6. Release and hand over
After approval, carry out the agreed launch or handover. Provide the operational information needed to manage the work and explain any remaining actions.
7. Review ongoing priorities
Where recurring work is commissioned, use the agreed schedule and reporting process. Review what changed, what the evidence shows and which next actions deserve attention.
Your timeline
From getting started to staying current.
First we put the essentials in order. Then we keep your profile useful, respond to new reviews and show you what changed.
We agree dates once access and materials are confirmed. Both plans follow the same setup and monthly routine; the 12-month price is a commitment, not a 12-month wait for delivery.
Before work begins
Agree the start
A clear order, the right access and a shared starting point.
- What you receive
- Your written scope, selected plan, agreed dates and initial checklist.
- What you provide
- Confirm your business facts, profile access, domain arrangements and available images.
- Checkpoint
- You accept the written order; Ascent confirms it before the setup payment becomes due.
Initial setup
Put foundations in place
We review your profile and prepare your one-page website.
- What you receive
- Proposed profile corrections and a mobile-friendly website draft, with copy based on confirmed facts.
- What you provide
- Check the facts and send one consolidated round of website feedback.
- Checkpoint
- Your approval of the content and agreed corrections before publication.
Publication & checks
Make the route usable
We connect accurate information with a clear way to contact you.
- What you receive
- Agreed updates, checked website contact links and hosting, plus arrangements for your tap card.
- What you provide
- Approve relevant content and confirm the card delivery address.
- Checkpoint
- Domain costs and postage are disclosed before acceptance; agreed contact routes are checked.
Each month
Keep it current
Useful updates, new review replies and a record of the work.
- What you receive
- Monthly profile maintenance, one approved post, up to two supplied photos, replies to all new reviews and a short activity summary.
- What you provide
- Send current business information and photos. Without photos, we agree text-only content.
- Checkpoint
- Sensitive complaints come back to you for input. Old review backlogs remain separate.
- Cadence
- Monthly maintenance and content; all new reviews during the subscription.
In your activity summary
Review next priorities
Understand the changes and the next useful decision.
- What you receive
- A clear account of work completed, available profile activity and items needing your input.
- What you provide
- Confirm business changes and whether any additional work would be useful.
- Checkpoint
- Extra work needs a separate scope. Profile clicks are not treated as confirmed enquiries or sales.
Your timeline
A website you understand before it goes live.
See the structure, review the design and use a working preview before launch.
An example journey for a separately scoped website project. Dates, pages, functions and review rounds are agreed in the proposal. The Maps package has its own one-page allowance.
Direction
Define the brief
Agree the audience, purpose and useful customer actions.
- What you receive
- A written brief and scope.
- What you provide
- Business facts, existing assets and the problem to solve.
- Checkpoint
- Scope, responsibilities and commercial terms agreed.
Structure & design
Shape the experience
Plan the pages and make the visual direction tangible.
- What you receive
- A proposed structure and design direction.
- What you provide
- Review priorities and consolidate feedback.
- Checkpoint
- Agree the direction before the build.
Development
Build the working site
Turn the agreed direction into a usable preview.
- What you receive
- Working pages and the functions in the agreed scope.
- What you provide
- Approved copy, images and access where required.
- Checkpoint
- Check the main customer journey in the preview.
Review
Review the details
Check content, mobile layouts and enquiry routes.
- What you receive
- Agreed revisions and a record of launch checks.
- What you provide
- Consolidated feedback within the agreed review allowance.
- Checkpoint
- Approval to launch and any outstanding items recorded.
Release
Launch & hand over
Publish the approved work and explain how it is looked after.
- What you receive
- The live site, agreed access and handover information.
- What you provide
- Confirm the receiving contacts and ongoing responsibilities.
- Checkpoint
- Care and future changes follow their agreed scope.
Your timeline
Useful work. A longer view.
An illustrative programme for organic SEO, shaped by the initial review and what the evidence shows.
Work streams overlap. Urgent fixes need not wait for a later phase. Content volumes, reporting and technical scope belong in the proposal. These periods are not ranking promises or a contract term.
Month 1 · illustrative
Understand & prioritise
Establish the baseline and address urgent obstacles.
- What you receive
- Priorities, measurement assumptions and agreed initial fixes.
- What you provide
- Access, business priorities and existing performance context.
- Checkpoint
- Agree what needs attention first.
Months 2–3 · illustrative
Strengthen key pages
Make commercial service information more useful.
- What you receive
- Improved service pages, internal links and a change record.
- What you provide
- Confirm the services and customer questions.
- Checkpoint
- Review accuracy and the route to an enquiry.
Months 4–6 · illustrative
Build useful coverage
Address real gaps in service and topic information.
- What you receive
- Agreed briefs and approved content within the scoped allowance.
- What you provide
- Subject knowledge, factual checks and content approval.
- Checkpoint
- Useful coverage, not an arbitrary page count.
Months 7–9 · illustrative
Refine from evidence
Use observed behaviour to guide the next improvements.
- What you receive
- Page and enquiry-route updates with the reasons recorded.
- What you provide
- Feedback on enquiry relevance where available.
- Checkpoint
- Separate observations from assumptions about results.
Months 10–12 · illustrative
Consolidate & plan
Review the work and decide what deserves attention next.
- What you receive
- Completed work, available evidence and practical next priorities.
- What you provide
- Confirm current business goals.
- Checkpoint
- Agree any further work on its own merits.
Explore the next step
Bring the current problem and the result you need.
Tell us what you want to improve, what is already in place and any constraints. We can then identify the work that fits.