ArticleBeing chosen
One page or several: how much website do you need
The right size depends on the decisions your customer needs to make and the way your team will maintain the content.
A one-page website can be a sensible starting point when the business has one clear offer, a straightforward service area and one main way to enquire. The visitor can understand the essentials without navigating a catalogue.
A larger website becomes useful when different services need different explanations, customers arrive with distinct questions or the business needs dedicated project, booking or resource pages.
On this page
Compare the work the website must do
| Need | A focused one-page site | A website with several pages |
|---|---|---|
| One main service | Can explain the offer in one continuous journey | May add unnecessary navigation if the content is slight |
| Several distinct services | Can summarise them, but detail can become crowded | Gives each service a useful destination |
| Detailed examples and guides | Limited room without a long page | Supports a growing resource section |
| Different enquiry routes | Possible, but needs careful signposting | Can separate journeys clearly |
| Ongoing publishing | Usually a small content commitment | Needs someone responsible for keeping more material current |
These are design considerations, not a rule that one format ranks better or converts better in every situation.
Plan the content before counting pages
Try this paper exercise. Write each service on a separate sheet, followed by the questions someone asks before buying it. Put shared questions together. If one service needs different evidence, conditions or a different action, it has a reason to be a separate page.
Fictional examples
- A window cleaner offering one regular domestic service in a defined area may be able to explain the scope, frequency, coverage and quote request on one page.
- A company selling window cleaning, gutter repairs and commercial pressure washing has three different jobs to explain. Each may need its own scope, photographs and enquiry questions.
Create a page when you have a distinct question to answer and enough useful content to answer it. Page count alone is not an objective.
Check the agreement as well as the design
Before agreeing to a build, get these answers in writing:
- Who writes the copy and supplies authorised images?
- How many revision rounds are included?
- Who can update the finished site, and what needs paid support?
- Who owns the domain and pays renewal and hosting costs?
- If you leave, what files, content and access will you receive?
- Are extra pages, forms, booking tools and integrations included or separately priced?
Ascent’s Maps offer includes a mobile-friendly static one-page website. A larger service website, extra functionality or a publishing system needs its own agreed scope. Read the current Maps inclusions before choosing a plan.
If you already have a website, start with the website enquiries guide. If your content needs a wider structure, explore website design and development.